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‘Care Counts’ directed by Mai Iskander, wins 2016 D&AD Impact Awards’ White Pencil Award, the premiere accolade for good, during Advertising Week 2016 in the category of  Community/Public Project. The D&AD Impact Awards celebrate ideas that inspire more than a dollar amount – they transform, impact, and ultimately, contribute towards a better, fairer and more sustainable future […]

Whirlpool “Care Counts” campaign, directed by Mai Iskander, wins two Sliver Awards at the 2017 Effie Awards in the Branded Utility and Social Good categories. The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in

Whirlpool ‘Care Counts’ campaign, directed by Mai Iskander, wins Gold and Silver Pencils at the 2017 One Show. The campaign boosted school attendance rates by providing access to clean clothes to children in lower-income schools. Whirlpool ‘Care Counts’ took home two awards in the Public Relations category – a Gold for Community Building and a Silver for Events and Experiential. It also

Digitas LBI and C41 director Mai Iskander win the AICP Next ‘Cause Marketing’ Award for their Whirlpool ‘Care Counts.’ Every day thousands of kids miss school just because they don’t have clean clothes to wear. That’s why Whirlpool created Care Counts™, a program that works to improve attendance rates with the simple act of laundry. Whirlpool

In partnership with DigitasLBi, communications consultancy Ketchum, and Whirlpool Corporation, Mai Iskander wins the Creative Data Grand Prix award at the 64th annual Cannes Festival of Creativity for their Whirlpool ‘Care Counts’ campaign. The campaign also won a PR Gold Lion (Data Analytics & Insight Generation) and two PR Bronzes Lions (Durable Consumer Goods, Integrated Campaign).

To mark its 100th year, ARRI is launching a commemorative online platform, interviewing world-famous filmmakers. This special video series sketches a multi-faceted portrait of the industry and provides a unique perspective on the future of film.