Whirlpool “Care Counts” campaign, directed by Mai Iskander, wins two Sliver Awards at the 2017 Effie Awards in the Branded Utility and Social Good categories.
The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.
Those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.