Nombre del autor:Brandirmumford

Whirlpool wins D&AD Award

‘Care Counts’ directed by Mai Iskander, wins 2016 D&AD Impact Awards’ White Pencil Award, the premiere accolade for good, during Advertising Week 2016 in the category of  Community/Public Project. The D&AD Impact Awards celebrate ideas that inspire more than a dollar amount – they transform, impact, and ultimately, contribute towards a better, fairer and more sustainable future […]

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Whirlpool wins two Effies

Whirlpool “Care Counts” campaign, directed by Mai Iskander, wins two Sliver Awards at the 2017 Effie Awards in the Branded Utility and Social Good categories. The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in

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Care Counts’ wins two pencils

Whirlpool ‘Care Counts’ campaign, directed by Mai Iskander, wins Gold and Silver Pencils at the 2017 One Show. The campaign boosted school attendance rates by providing access to clean clothes to children in lower-income schools. Whirlpool ‘Care Counts’ took home two awards in the Public Relations category – a Gold for Community Building and a Silver for Events and Experiential. It also

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Four Lions won at Cannes

In partnership with DigitasLBi, communications consultancy Ketchum, and Whirlpool Corporation, Mai Iskander wins the Creative Data Grand Prix award at the 64th annual Cannes Festival of Creativity for their Whirlpool ‘Care Counts’ campaign. The campaign also won a PR Gold Lion (Data Analytics & Insight Generation) and two PR Bronzes Lions (Durable Consumer Goods, Integrated Campaign).

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