‘Care Counts’ directed by Mai Iskander, wins 2016 D&AD Impact Awards’ White Pencil Award, the premiere accolade for good, during Advertising Week 2016 in the category of Community/Public Project.
The D&AD Impact Awards celebrate ideas that inspire more than a dollar amount – they transform, impact, and ultimately, contribute towards a better, fairer and more sustainable future for all.
The Whirlpool “Care Counts” Program puts laundry machines in schools and makes a huge difference in attendance.